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7 Ways To Keep Visitors On Your Website Longer

Working real hard for all the content writing or web development? Still no. of visitors is not as much as you thought to be? This can be really frustrating for any company, which has spent a large amount of its time, money and effort in putting up a really good website, in the hope that it would help in increasing the flow of customers and eventually the sales of the company, but gets stranded by low traffic for the website. There can be many reasons responsible for this slow traffic for your website like the appeal of the website could be less, it might not be among the top sites presents on the popular search engines and many other similar reasons could be responsible for the bad result.

However, instead of going in for unnecessary and complex procedures involved in the marketing of the website or creating a new website all together, below are 7 ways by which you can make visitors hang back at your websites longer.

1: Website should be a visual treat: First impressions are very important, so it is necessary to make the homepage of your website one of the best features. People will identify your industry and product through the web design. In order to increase the visual appeal of your website, you can use many images or clips along with text, which provide the visitors a reason to stay there longer. Moreover, it is extremely important that the content, that is being offered to the visitors, along with the search and printing options,are all categorized very clearly so that it becomes extremely easy for the visitors to know what is being offered by your website.

2: Webpage loading: Why would anybody wants to wait for a web page taking too long to be loaded. Time is money. Why would anybody waste it instead of surfing another site? Though a website should be attractive and original, but it must be made sure that the downloading time remains unaffected by this as users may want to leave quickly from a slow website. Therefore, while it is important to use images in order to improve on the look of the website, these images, graphics and videos take a long time to load. Hence, the web development company entrusted with the job of designing of the website needs to be able to strike a correct balance between the inclusion of these images, graphics and videos and at the same time ensure that the time required for the loading of the web page remains minimized.

3: Uniqueness in content: No matter what product or service your company deals in, these must be many other companies which too must be involved in the same business and they too would have their own websites. It is important that you ensure that the content of your website is different and unique from the content of these other companies. There if a big possibility that the visitor to your website may have already visited the websites of other companies and hence if they are not able to find anything new on your web page, they may leave the page much faster than you want them to. Therefore, to make the visitors stay glued to their screens, you need to offer then something unique in the content which they obviously did not see earlier somewhere else. People get attracted to a certain title if they relate it to the problems they face in daily lives or information they want or the solutions you are providing them for their problems. Content must be beneficial to the visitors.

4: No tediousness in content: Content must be easy to read and understand without spelling and grammatical mistakes. Nobody wants to strain their eyes and mind so brightness and font size must be kept in mind. Titles must be clear and concise which straightly provides visitors an idea of the content. Use sub-headlines. Use short sentences and paragraphs instead of making them too long for that bullet or numbering can be used.

5: Easy navigation: It can be so annoying to browse a website which is complicated and fussy to use. To fascinate users to stay on your website for a long time, it should be made user-friendly. As said earlier, time is money. Nobody wants to spend their precious time to get lost in navigating their way in a website. As most of the time, smart phones are the host for such websites, it is essential to keep your navigation links categorized nicely and easy to locate. Links can also be provided internally in the website to navigate it to other posts.

6: Provide software without viruses: Provide your visitors free secured software so that they can download it right from your web site without jumping onto other pages. Downloading should be speedy so that they don’t get back easily to their favorite games while processing. Presence of any sort of virus in your webpage or any link or backlink that is present on your age can prove to be very bad for the image of the company. Not only would it reduce the traffic for the website, but even the business and image of the company which owns the website will get affected in a negative manner.

7: Place the ads strategically: Websites are full of spam ads which unwantedly lead the user onto another website. Moving ads are totally distracting and also it makes your site load very slowly. Placing the ads smartly is the task.

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